HomeEquity Bank, Canada’s leading reverse home mortgage lending institution and a federally controlled bank, just recently revealed the hiring of previous Canadian Broadcasting Corporation (CBC) news anchor Peter Mansbridge to work as its tactical interactions specialist.
Mansbridge functioned as the lead anchor for CBC News’ “The National,” its flagship broadcast, from 1988 to 1992, and after that from 1995 up until his retirement in 2017. His hiring is created to revitalize interactions connected to the bank’s reverse home mortgage offering, offered to Canadians at or over the age of 55.
” The intent of the partnership is to assist HomeEquity Bank revitalize the discussion about the CHIP Reverse Home mortgage by taking into consideration how customer choices about retirement have actually altered recently,” the bank stated in a statement. “In a brand-new project from HomeEquity Bank introducing Jan. 8, Mr. Mansbridge deviates at addressing a few of the greatest concerns about retirement.”
In a 30-second television area, Mansbridge takes a phase to address concerns from an audience looking like a press swimming pool. In a twist, the audience is comprised of different copies of himself, responding and reacting to his own words.
” Many Canadians choose to age in their homes As home worths have actually increased, this item can provide individuals more options than ever previously– consisting of to leave funds to their successors, to continue to reside in their homes, to pay for the assistance they might require gradually, and to delight in the travel or other pursuits they appreciate,” Mansbridge stated in an accompanying declaration.
Mansbridge formerly teamed up with the bank in 2021, speaking with HomeEquity business authorities about reverse home loans and retirement.
” Peter is assisting us form an excellent dialog with Canadians 55 and much better,” stated Vivianne Gauci, SVP, client experience and CMO at HomeEquity Bank. “The discussion is assisting us comprehend and reach more individuals, and assisting Canadians make the very best possible options on their own.”
HomeEquity Bank’s reverse home mortgage marketing has actually formerly gotten the attention of the American reverse home mortgage market. After preliminary reporting on RMD about a few of its tv advertisements targeting Canadian senior citizens, business authorities provided a few of its work to U.S. market professionals at a market occasion in late 2019.